A great Web site is not a product it is an ongoing project - Add exciting content as you go



Adding exciting content like informational or instructional videos, interesting audio, great pictures, newsletters and downloadable files are all part of a dynamic site that converts visitors to customers.

Not every site needs all of these different content types. You need to decide what is best for your product or service. There are often some obvious choices. A musician or sound healer needs audio. Photographers need photo galleries. Video producer needs streaming and downloadable video. Writers may benefit from partial downloads of their novels or stories.

Deciding what type of dynamic content for other sites may be more challenging. Consider if you are selling a product that needs installation or assembly. An instructional video can be very helpful to avoid customer service calls as well as get the ideal customer to purchase it. For some it confirms how easy it is to build for and for other they may decide against it saving you costly returns and restocking time. If you are a consultant or public speaker both audios and videos of your presentations may be a useful sales tool.